President Biden will buy television ad time later this week to push his reelection message after announcing his campaign Tuesday morning in an online video, according to people familiar with the plans.
The president will also announce the senior ranks of his new campaign team Tuesday. Julie Chavez Rodriguez, a top aide at the White House and veteran of Vice President Harris’s 2020 presidential campaign, will become his campaign manager, the people said.
Quentin Fulks, the campaign manager for Sen. Raphael G. Warnock’s winning 2022 Georgia Senate campaign, will join Rodriguez as her deputy, marking the first time a sitting president has chosen a Latina woman and African American man to run his campaign.
A person involved in the process said Rodriguez was the top choice of all of Biden’s senior advisers, the president and the first lady, after an extensive interview process that included a wide array of Democratic campaign talent. A California native, she is the granddaughter of labor leader Cesar Chavez and a veteran of the Obama White House, later going to work for Harris both in her Senate office and as political director on her presidential campaign.
Rodriguez worked as a deputy campaign manager on the Biden-Harris campaign during the general election. In the White House, Rodriguez has been in charge of the office of intergovernmental affairs for Biden, managing his relationships with governors, mayors and county leaders around the country.
Biden has also selected a suite of co-chairs for his campaign, including Reps. James E. Clyburn (D-S.C.), Lisa Blunt Rochester (D-Del.) and Veronica Escobar (D-Tex.), among others.
Biden will release his campaign announcement video early Tuesday morning, and in the afternoon he is scheduled to deliver remarks at the North America’s Building Trades Unions Legislative Conference.
The launch of his campaign closely echoes the start of his 2020 presidential campaign, which he also kicked off on April 25 and then followed with an event at a union hall in Pittsburgh.